The Fitness Trend That Is a Mirror
I’m standing in the center of a store on Fifth Avenue, in Manhattan, looking into a full-length mirror. The store is called Mirror. It sells only mirrors. Actually, only this one type of mirror.
Mirror looks just like any other mirror, until it powers on. Suddenly, my reflection is not alone. It’s joined by an enthusiastic woman in yellow leggings and a yellow sports bra, superimposed on the mirror like a Snapchat filter. She immediately starts telling me to do jumping jacks.
This is supposed to happen; people pay for this to happen. The woman is a real fitness instructor leading a cardio class. The point is to mirror her movements while keeping an eye on my form. I follow along for a few moves to see what it’s like. Before I know it, I’m aware of my heartbeat and trying not to look too challenged in front of a nearby sales associate.
A Mirror costs $1,495, plus a subscription of $39 a month, which gives users access to multiple daily live-onscreen group fitness classes as well as a back catalog of thousands. You get most any exercise class that could
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