Feminism is now used to sell almost everything - even breast implants | Yomi Adegoke
Body positivity, inclusivity and empowerment have been co-opted by the beauty and clothing industry to flog us yet more unnecessary products
by Yomi Adegoke
Nov 13, 2019
2 minutes
Since feminism and body positivity has been appropriated by big brandsto sell us more stuff, we have seen the “Dovification” of beauty and clothing campaigns. It is a trend that has led to a spike in what I am going to calloxymoronic advertising: companies boasting of , and empowering lingerie. The recent MYA cosmetic surgery advert is the logical outcome of this shift toward shoppable feminism.
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