FOR ALL OF US

FULL COVERAGE

or decades, a significant portion of our global population has been roving the shopping aisles searching for makeup that actually reflects their skin tone. Finally, the beauty industry is recognising that the stock-standard “light/medium” and “medium/dark” shades are perfect for no one. Rihanna’s Fenty Beauty is arguably the biggest agent for change in this area, launching in 2017 with 40 shades of foundation – a largely unprecedented move which prompted overwhelmingly positive feedback from buyers and incited other beauty giants to extend their complexion offerings as well. Now, 40+ shade ranges are becoming the new industry standard, with major players such as Maybelline, Estée Lauder and Dior Backstage all showcasing extensive shade selections. Recently, Benefit added new shades to their Precisely, My Brow Eyebrow Pencil offering for those with auburn and grey arches, taking it to 12 shades – the most in the brow market. Skincare has also