Los Angeles Times

Dan Woike: Could a tweet sink the NBA's business relationships in China? It's complicated

Since the 1992 Olympics, when the NBA's best players ran all over the rest of the world, the league has sought to take basketball - its product in particular - globally. Its partnerships in China, where the game is wildly popular, have been a pivotal part of that expansion strategy.

But a single tweet from a general manager supporting protesters in Hong Kong could threaten that relationship and affect the way the public here and abroad views the league's intentions on social issues.

On Friday, Houston Rockets GM Daryl Morey tweeted an image - since deleted - that read "Fight for Freedom. Stand with Hong Kong."

Those words caused a swell of geopolitical consequences that soon hit the NBA like a tidal wave, jeopardizing billions in business deals with companies in apparel and broadcasting. Even as increasingly violent demonstrations rage against

You’re reading a preview, subscribe to read more.

More from Los Angeles Times

Los Angeles Times4 min read
Tyler Glasnow Dominates And Max Muncy Hits Three Home Runs In Dodgers’ Blowout Win
LOS ANGELES — As much as it pained Kyle Snyder to see Tyler Glasnow traded from Tampa Bay to the Los Angeles Dodgers last December, the Rays pitching coach predicted the move would benefit the 6-foot-8 right-hander from Santa Clarita. “I genuinely th
Los Angeles Times2 min read
California Roads Damaged By Storms Could Get Help With Gov. Newsom's Emergency Declaration
LOS ANGELES — Gov. Gavin Newsom proclaimed a state of emergency Friday to help fund badly needed repairs of roads battered during this year's storms, including scenic Topanga Canyon Boulevard that was blocked by millions of tons of debris. The govern
Los Angeles Times2 min read
Bodies Found In Baja California During Search For Missing Tourists, Mexican Officials Say
MEXICO CITY — Mexican officials said three bodies have been found in the same remote stretch of Baja California where two Australian brothers and their American friend went missing last week while on a surf trip. The bodies were recovered south of th

Related Books & Audiobooks