Sweet success

Many café owners and baristas will attest that aside from complex coffee orders, stirring sugar into coffee is one of the biggest tasks slowing them down in the morning takeaway rush. Whether it’s frantically ripping open a sugar stick or using an open sugar bowl at the counter, it remains a messy, sometimes unhygienic, and time-consuming process.

Sean Collins and his business partner Addison Hunter identified this concern from their own café experiences and decided to do something about it, launching The Raw Liquid Sugar Co brand and range of raw liquid products in 2013.

“We noticed there was a large gap in the café market for a liquid sugar product, especially for takeaway businesses. [Addison] had a very busy drive-thru café at the time and after