New Old Stock
If your business is based on a particular model of motorcycle to the exclusion of all others, then there are a number of ways one can promote one’s core activities. The first is to get out there on the track and show just what your stuff can do, the other to have a superb showroom model available with as much new old stock as possible used in the build and add the bits your business makes for the model.
Chris Lewis at Elsinore ’74 has used both these routes and when we did Kris Winder’s championship bike as a feature last year, Chris brought his NOS Elsinore and his own race bike along. Being a quarterly means CDB often takes a little longer to get bikes in the magazine, but we are here to show off the delights of superb show models and a ready-to-race example is Elsinore ’74’s bikes.
We’ll have a look at the ‘shop window’ Elsinore first and
