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    After World Cup Win, Other U.S. Women's Sports Leagues Ask, 'What About Us?'

    Will latest U.S. victory in the Women's World Cup lead to a surge of popularity in other women's pro sports leagues? Executives and players hope so.
    by Tom Goldman Aug 08, 2019 4 minutes
    Ginny Gilder at her home in Seattle. Gilder, who won a silver medal in rowing at the 1984 Olympics, owns the Seattle Storm with two other women.

    Fans of the World Cup champion U.S. Women's National Soccer Team are getting what they want.

    More.

    The team began a victory tour last weekend. It runs until October.

    It's a heady time for women's soccer. But other women's sports want to take advantage of the moment as well. And they're hoping to overcome cultural obstacles that traditionally have made their sports less relevant.

    Powerful potential

    Five days after the U.S. won the Women's World Cup, fans of the WNBA's Seattle Storm welcomed a surprise visitor to the team's home arena. Even from the cheap seats, the pink/purple hair gave it away.

    "Well look who has graced us with her presence," Storm

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