Dirt Action

SIX DEGREES OF FREEDOM

It was February of 2013. 6D Helmets founder Bob Weber sat watching the Arlington Supercross on a big screen surrounded by industry representatives. His helmet brand, 6D, had just launched. This was the first on-track outing for Geico Honda Team rider Zach Bell, and for good or bad the night would put the helmet on the map forever.

With the eyes of the world upon him, Bell clipped a foot on the up-ramp of the triple. He was flung violently from his bike and crashed from the height of a three-storey building, lying motionless on landing. As the coverage flicked to a commercial break, the future of

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