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  • Los Angeles Times

    How Roland Spongberg turned one El Pollo Loco into a 192-restaurant empire

    by Ronald D. White, Los Angeles Times Jul 30, 2019 4 minutes

    Roland Spongberg, 67, is founder and chief executive of WKS Restaurant Group, based in Cypress. WKS has more than 5,500 employees and 192 restaurants in 11 states, mostly in the West. Spongberg's company is the largest franchisee in the El Pollo Loco and Krispy Kreme Doughnuts systems as well as the largest Wendy's franchisee in California. Other holdings include Denny's, Blaze Pizza and Corner Bakery franchises. In July, Spongberg was named as an Orange County entrepreneur of the year by Ernst & Young.

    Numbers man

    Spongberg studied accounting at Brigham Young University and initially found success in commercial real estate development with a firm he and his colleagues named Spongberg, Kirkland & Associates. "I was a

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