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Indian companies are finally getting down to cracking the Japanese market

NASSCOM, the apex trade association of companies that offer information technology (IT) services from India, is getting ready to take a 20 member delegation of Indian start up firms to Tokyo on a fund raising mission in August. The number of applicants has already crossed 1,500, making the selection process tough.

On the other side, there is huge interest among Japanese institutions to invest in Indian start ups. In the past three years, NASSCOM alone has facilitated over 100 business meetings for Japanese investors in India. In addition, some 30 Indian start ups participated in Japan's biggest IoT (internet of things) show as part of a Japanese government funded start up initiative during this period. Some, such as Bengaluru based iWave mentioned in Japan External Trade Organization's Invest Japan Report 2017 as one of the beneficiaries of its Subsidy

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