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  • The Atlantic

    Netflix’s U.S. Subscriber Numbers Are Slipping

    The company is seeing a dip in its American growth for the first time since 2011. What does that mean for the streaming service?
    by David Sims Jul 18, 2019 3 minutes
    Source: Lucy Nicholson / Reuters

    The last time Netflix lost subscribers in the United States, it was 2011, and the company was embroiled in a controversy over a price hike and an abortive plan to spin off its disc-rental service into a brand named . That was also the last time Netflix seemed vulnerable, at the dawn of the streaming era, when more of its revenue started to come from online viewing rather than DVDs sent by mail. Qwikster was quickly. Since then, numbers have only trended upward for the company—until now.

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