From comfy hammocks to insulated coffee presses, retailers roll out luxury camping items

Tent? Check. Sleeping bag? Check. Rocking chair, air mattress and insulated coffee press?

Hard-charging backcountry adventurers might scoff at the idea of lugging such luxuries. But for many, getting outside doesn't mean going off the grid, and camping retailers are rolling out items that let consumers bring at least some of the comforts of home into the great outdoors.

"The people going to go on a three-week hike and take everything on their back, that was the ideal consumer 10 years ago," said Matt Powell, senior adviser for the sports industry at NPD Group, a market