Instagram Advertising: Do You Know It, When You See It?
"Micro-influencers" work with big companies to sell products on social media. Consumer groups are increasingly concerned that many posts on Instagram and platforms aren't clearly marked as ads.
In the photograph, Gretchen Altman is smiling, leaning back casually, a cup of coffee in hand — Hills Bros. Coffee, to be precise. It looks like a candid shot, but if you hit like, leave a comment, and tag a friend, you can get three different blends of brew, for free.
You've heard of influencers — social media celebrities with massive followings, who get paid to affect consumer tastes. Kim.
