Everand Logo

Welcome to Everand!

  • NPR

    Why A $790 Balenciaga Hoodie Has A World Food Programme Logo

    The U.N. agency partnered with the luxury fashion label so more people will find out about its mission to provide food aid. Some in the humanitarian community say it's a risky deal.
    by Malaka Gharib Jun 10, 2019 5 minutes
    Kanye West wore a Balenciaga shirt with the World Food Programme's logo on it while visiting an orphanage near Kampala, Uganda, in October 2018. On this trip, he gifted bags full of his $220 Yeezy sneakers to the children.

    It's a cotton T-shirt. It costs $395. It's from Balenciaga, the luxury brand. And it bears the logo of the World Food Programme, the U.N. agency that provides food aid to disaster zones.

    The shirt is part of a line of WFP-emblazoned streetwear, with some of the proceeds going to the charity. The collection, which also includes a $790 sweatshirt and $850 fanny pack, launched last year, and people in the aid community are debating: Is this a good way for a charity to promote itself?

    The idea of buying an item of clothing, with a portion of the purchase price donated to a good cause, has been around for a while. Since 2006, (RED) has teamed up with brands like Apple, Gap and Emporio Armani, selling everything from iPhones to lip balm and donating $600 million from the purchases to the Global Fund to Fight AIDS,

    You’re reading a preview, subscribe to read more.

    More from NPR

    NPR13 min readCrime & Violence
    Groups That Register Voters Are Feeling Besieged By New State Laws
    New Republican-backed laws in several states add large fines or criminal penalties for minor mistakes in voter registration work. As groups pull back, they're reaching fewer voters.
    NPR4 min readInternational Relations
    U.S. Military Says Aid Is Now Being Delivered Into Gaza Over A Floating Pier
    The shipment is the first in an operation that U.S. military officials anticipate could scale up to 150 truckloads a day entering the Gaza Strip as Israel presses in on the southern city of Rafah.
    NPR3 min read
    Biden Focuses On Outreach To Black Americans; Billie Eilish Finds Herself
    President Biden will cap off a week of outreach to Black Americans with commencement at Morehouse College. Billie Eilish tells Morning Edition how she found herself on her newest album.

    Related Books & Audiobooks