The start of a new decade, some would say, has been more “roaring” than 1920 of a century ago. Australians were faced with an intense bushfire season, a Black Summer, followed quickly by the dark shadow of a global pandemic.
Donald Trump was ousted as president of the United States and the death of one man, George Floyd, from police brutality became a catalyst for people across the globe to protest against racism, discrimination and police brutality against black, Indigenous and other people of colour (BIPOC).
Movements such as Black Lives Matter and Stop Asian Hate have seen people around the world calling for unity and change. At home in Australia, people marched to protest against Aboriginal deaths in police custody.
Younger generations in particular are not only challenging law enforcement but are rallying for brands to use their platforms to help initiate change. This means being representative of society today both internally and externally. Those brands not reflective risk boycotts and loss of customers and revenue.
Victoria’s Secret has undergone a major rebrand following ongoing criticism of its Angels, a group of supermodels donning hypersexualised lingerie looks. Many are questioning whether it’s too little, too late.
The company, founded in 1977 specifically as a place for men to feel comfortable buying lingerie, has been called out for its outdated and sexist stereotypes of female beauty and lack of ethnic and body shape diversity. As a
