Opinion: ‘Anchoring’ was at work in setting the price of Novartis’ new gene therapy
Novartis tossed out a bunch of prices for Zolgensma that ranged as high as $5 million. Did that make the official price tag of $2.1 million somehow look like a…
If the Empire State Building happened to be hollow, could you fill it with 1 billion ping pong balls? Would that number fall short, or would you have leftovers? How many ping pong balls do you think it would take exactly?
I know, it’s a hard question. It’s hard to know even where to start.
A half a century ago, Nobel laureate Daniel Kahneman and his lifelong colleague Amos Tversky described . When offered a number
