NPR

With New Style And Graphics, North Korea Gives Propaganda A Makeover

The nation's broadcaster revamped its style and format — but not its message — after authorities ordered propagandists to "disregard the established customs," in the face of an influx of foreign info.
In this episode last September of an evening show on North Korea's Korean Central Television named <em>News From Soldiers' Hometowns</em>, the show's anchor is interrupted by a presenter who walks on with papers in hand to deliver an update.

There's an evening show on North Korea's state TV that brings soldiers news from their hometowns.

Last September, the show on the regime-run Korean Central Television, or KCTV, was interrupted for an urgent update.

"Another piece of news from our families on the home front, just in from the Kangson steel factory," an announcer says. "Soldiers from Kangson will be happy to hear that," the anchor replies, beaming.

The update: A soldier's father says he and fellow factory workers are so motivated, they will beat production targets by 50%.

The spirited labor message is decades old. But the presentation, including the staged interruption, hints at a change in propaganda tactics.

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