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    YouTube shifting to more free content to attract ad buyers looking for young viewers

    by Stephen Battaglio, Los Angeles Times May 03, 2019 2 minutes

    YouTube is making the case to advertisers that it can be more like TV in reaching consumers.

    The Google-owned video streaming service announced Thursday night at its annual presentation to ad buyers - known as the "Brandcast" - that it will make all of its original produced series available free to viewers with commercials, similar to the rest of the content

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