Cardi B Didn’t Invent ‘Okurrr,’ but That Might Not Matter to a Trademark Judge
The rapper is looking to protect a phrase she made popular, though not for the reason one might think.
Cardi B, as first reported last week in The Blast, recently filed paperwork to trademark her signature exclamation, “Okurrr!”—a playful variation of okay topped off with a trilled r. The news has been met with reactions ranging from astonishment to outrage.
Whenever reports circulate about someone seeking to trademark a high-profile buzzword or catchphrase, misunderstandings about the trademark process circulate as well. That typically starts with confusion over the between a trademark and a copyright. , for instance, headlined its story,” Well, no, because a copyright is for a creative work, such as a song, novel, or piece of software, while a trademark is intended to protect a word, phrase, or symbol in commercial use.
