Behind its laid-back image, Coachella aggressively protects its trademark
What do Whole Foods and Sean "Diddy" Combs have in common? They both recently learned not to mess with the suffix "chella."
A few weeks before this year's Coachella Valley Music and Arts Festival in Indio, Calif., the Palm Desert Whole Foods announced an upcoming concert and tasting event that it dubbed Wholechella.
Soon after, the store had heard from festival lawyers. "We had to change the name," said Christy Jeziorski, the Palm Desert location's marketing manager. They went with the Pre-Fest Beer Garden.
Not long after, rapper and entrepreneur Sean "Diddy" Combs was forced to change the name of his upcoming Bermuda Dunes bash. Originally dubbed "Combschella," it will now be known as
