Astrology app set to disrupt 'mystical services sector'

Any entity created on this planet comes into the world with a star chart, dominated by a sun sign, reflecting the motion of the spheres above at its moment of birth.

Facebook, for instance, is an Aquarius, while Google, Snap and Netflix are all Virgos. Microsoft and Twitter - both Aries. Amazon? Classic Cancer.

Sanctuary, a digital astrology start-up backed by $1.5 million in venture capital, made the considered decision to launch on Wednesday - the dawn of the new astrological year, when Pisces gives way to Aries in the astral cycle.

And with private equity veterans, celebrity astrologers and one of Snapchat's earliest employees on board, its investors foresee fortunes.

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