After Lawsuits, Facebook Announces Changes To Alleged Discriminatory Ad Targeting
Facebook had given online advertisers tools to exclude which users could view the ads on the basis of race, gender and other federally protected characteristics. Now Facebook is changing that.
by Brakkton Booker
Mar 19, 2019
2 minutes
Updated at 3:57 p.m. ET
After years of criticism and multiple lawsuits alleging Facebook engaged in discrimination by allowing advertisers to select which users could see their ads, the social media giant announced it will make changes to its ad platform by the end of the year.
On Tuesday, Sheryl Sandberg, Facebook's Chief Operating Officer, announced on thethe changes "will better protect people on Facebook." The company has also settled five lawsuits brought to it on the subject.
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