Why It's The Year Of Peppa Pig In China
The popular British cartoon character ushers in the Lunar New Year with a new movie. But it's the live-action trailer — and its story of a loving and lonely grandpa — that everyone's talking about.
It's the Year of the Pig — Peppa Pig, that is. The popular porcine British cartoon character is being boosted to new heights — in part thanks to an unusual movie trailer that's become a runaway viral hit in China.
A British import, the TVshow debuted in China in 2015 and follows the exploits of plucky piglet Peppa, Mummy, Daddy and brother George Pig, and her menagerie of friends. Kids have gone crazy for her; her likeness gracing toys, watches, backpacks, temporary tattoos and, eventually, memes that temporarily sullied her reputation in China
