Why Does Everyone Suddenly Have Fancy Fake Teeth?
Michael Apa remembers the first time a patient told him she wanted her teeth fixed because she didn’t like the way they looked in selfies. It was 2015, and Apa’s patient was Huda Kattan, who had good reason to care about her smile: Kattan has leveraged her popular beauty blog and millions of Instagram followers to build a global cosmetics brand, Huda Beauty. In the process, her path to success has been dotted with thousands of close-up images and videos of her own face.
To perfect her teeth, Kattan opted for porcelain veneers, which have exploded in popularity in the past 10 years. Apa, an aesthetic dentist with of his own, on his YouTube channel. Although veneers have been used less glamorously for decades to help non-famous people with serious size or shape problems in some of their teeth, they can also be used to perfect someone’s already-nice smile beyond the capabilities of traditional orthodontia. Veneers start at about $1,000
