Bill Plaschke: Wide-eyed Rams acting like they haven't been here before

ATLANTA - Early in the biggest week of the biggest game of their lives, the unsettling notion became humanly clear. The Rams' biggest obstacle to winning Super Bowl LIII could be the Super Bowl itself.

The moment occurred at the start of Monday's Super Bowl Opening Night media madhouse at the State Farm Arena.

Jared Goff, the Rams' cool young quarterback, was standing at the front of a line of teammates waiting to be introduced and walk down a runway to a stage.

But when his name was called, the confident leader hesitated. He stared out at hundreds of reporters milling on the floor, the biggest interview scrum of his life. He stared up into thousands of fans