Tesla's Challenge: Leaving Behind The Lap Of Luxury
Tesla is finally turning a profit selling premium electric cars. But CEO Elon Musk doesn't want to make money just selling luxury cars to the world's elite. He's still aiming for the masses.
Tesla is finally making a profit. For the first time, the California-based electric carmaker has posted two quarterly profits in a row.
Those profits were driven by pricey cars — higher-priced variants of Tesla's new Model 3, which sell for $50,000 and up.
But instead of doubling down on the strategy that proved profitable, Tesla is to slash costs, , and . It's all part of an aggressive push to make cars for the mass market
