The New Flagship?
Cadillac is a brand under repair. Cynics paint a faded marque in existential peril. Optimists see light on the horizon.
The crown jewel of the General Motors empire is pulling up stakes from its Manhattan headquarters to return to the safe confines of Detroit—ending its controversial four-year experiment in the Big Apple. This followed GM firing Johan de Nysschen, the brand’s top executive, just a few months prior.
The entire Cadillac lineup is under review, as the current flagship CT6 sedan will cease production at the Detroit-Hamtramck plant in June after barely three years on sale.
Countering the Lincoln lineup—with its magnificent Navigator getting raves and the splendid Aviator just unveiled—you wonder what Cadillac’s response will be.
The finger in the dike appears
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