Going Glocal
They all had identical beginnings the vision of one man, focus on one product, one small market and involvement of the founder in everything from manufacturing to marketing. The promoter family led food brands offering rich regional flavours have been an inescapable ingredient of India's processed, ready to eat food growth story. Travel across India and you cannot miss Mrs Bector's bread in Punjab or Vibbs bread and Bedekar masala and pickles in Maharashra. Or in parts of coastal Andhra find Artos soft drink jostling for shelf space with the likes of Pepsi and Coke. Talk about breakfast and snacks and names such as MTR, Haldiram's, Balaji Wafers and countless others come to mind.
Though some like Artos still continue to be local, others have outgrown that definition with a wider geographical footprint, blurring the
