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    How an Apple TV stick could make Apple’s video streaming service an instant hit

    Dec 18, 2018 4 minutes
    BY JASON SNELL

    You might have missed it between all the turkey brining and Black Friday sales, but recently The Information reported that Apple considered making a tiny Apple TV “stick” similar to those made by competitors like Amazon and Roku.

    Up to now, Apple has been steadfast in holding the line on Apple TV pricing. When the company introduced the Apple TV 4K, it didn’t even drop the price on the fourth-generation model—they’re still both for sale, at starting prices of $149 and $179, respectively.

    Compare that to the competition: You can buy a Fire TV Stick for $40 and a 4K version for $50, and comparable devices

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