Apple TV 4K: The ultimate iTunes box has finally arrived
For a device that was at the forefront of the home streaming revolution, Apple TV has always been a bit behind the times. The first generation required a computer to stream content. Third-party app support didn’t arrive until the fourth generation. And it’s only the most recent model that embraces the most popular video standards.
It would be easy to dismiss Apple TV 4K as a me-too release. Had Apple TV 4K launched in 2015, HDR10 and Dolby Vision would have been pioneering features, but in 2017 they’re practically obligatory. Apple had no choice but to add 4K support just to ensure Apple TV isn’t completely overlooked by videophiles. It’s late to the party, but it just so happens that Apple TV 4K doesn’t feel like an afterthought. It might not bring anything to the table that you don’t get with the far-less-expensive Chromecast Ultra, Roku Streaming Stick Plus, or Fire TV with 4K Ultra HD, but Apple’s elegant simplicity, ease of use, and iTunes advantage are all on full display here. If you have a 4K television, this is the model you’ve been waiting for.
