NPR

In 2018, Streaming Services Helped Fuel A New Latin Explosion

Spanish-language artists like Ozuna, J Balvin and Bad Bunny dominated YouTube with billions of plays. Alt.Latino host Felix Contreras and contributor Stefanie Fernández explain how we got here.
Bad Bunny onstage at the Latin Grammy Awards in November.

NPR Music's Alt.Latino podcast recently released its year-end list of 2018's best songs and albums. Along the way, the team has done some reading and deep thinking about a trend that started in 2017 has only gained momentum: In the world of streaming music services, Latin artists have been cleaning up.

"It's all about streaming," Alt.Latino host Felix Contreras says."YouTube, Spotify, Apple Music and not just here, but in Spanish-speaking countries around the world."

"According to data from YouTube," contributor Stefanie Fernández says, "the three most streamed artists with the most views

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