NPR

Yum and Yuck: The Psychology Of What We Eat...And What We Spit Out

This week on the Hidden Brain radio show, we dig into the culture and psychology that determines the foods that make us salivate and the scents that make us squirm.
Would you eat a cricket?

has been studying the psychology and culture of food for more than 40 years. And he's come to appreciate that food fills many of our needs,

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