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    Remote Audio Data Is Here

    NPR launches new podcast listening technology, RAD, after collaboration with industry leaders.
    by Stacey Goers Dec 11, 2018 3 minutes
    Source: NPR

    After a year in development, RAD is being deployed for podcast listening measurement

    Collaborative minds and leaders from across the media industry have worked closely with NPR to develop and launch a new podcast analytics technology: Remote Audio Data (RAD), a method for sharing listening metrics from podcast applications straight back to publishers, with extreme care and respect for user privacy.

    NPR worked with a cross-section of nearly 30 companies to develop and test this new, parallel metric and and launch in NPR One.

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