NPR

'Rookie,' Tavi Gevinson's Online Magazine And Cultural Touchstone, Is No More

The publication was beloved by its teenage readers. Gevinson, who founded the site when she was 15, said Rookie was "no longer financially sustainable."
Tavi Gevinson, who started the online magazine <em>Rookie</em> when she was 15, announced Friday that the site will shut down. Gevinson, who at 22 is now a writer and actress, is seen here in New York City in 2016.

For seven years, the online magazine Rookie cultivated close relationships with its teenage readers, looking them straight in the eye. On Friday, its founder, Tavi Gevinson, announced the site will shutter.

Rookie published articles on such varied topics as making GIFs, navigating friendship, choosing birth control, and skateboarding films, as well as photo essays that strikingly captured the lives of girls and young women. It published reader-submitted on monthly themes, constructed out of printable .

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