The Brilliance of Louis C.K.'s Emails: He Writes Like a Politician
Louis C.K.’s regular-guy shtick permeates everything about his image: the plain black T-shirts, the self-deprecating humor, his Twitter bio (“I am a comedian and a person and a guy who is sitting here”), even his mass-emailing strategy.
Louie—and it feels right to call him “Louie” precisely because of this guy-who-is-sitting-here image he’s so expertly cultivated—is, of course, not an ordinary guy. He’s a wildly successful comic, a “comedy god” even, and his decision to directly distribute his own material has changed the way all kinds of entertainers look at the economics of selling albums and going on tour.
Yet Louie manages to write to his fans in a way that seems far more personal than the marketing messages that promote other entertainers in his class. The genius of his approach
