How MoviePass Has Changed Ticket Buying
The company announced a new, more restrictive plan for subscribers after its stock spiraled, but it has already left a lasting mark on theater chains.
by David Sims
Aug 07, 2018
3 minutes
You didn’t have to be an economist to deduce that MoviePass’s former business model wasn’t going to be a real moneymaker. The app’s users paid $9.95 a month—less if they bought a year’s subscription in advance—and in return could get one free movie ticket a day, excluding 3-D or screenings. The average price of a movie ticket in America is ; in many major metropolitan areas, it’s much higher. So even if you watched one film a month, MoviePass wasn’t making a profit; the more you saw, the more the company
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