Is MoviePass Here to Stay?
As its user base grows, the subscription-based film-ticket service is playing hardball with AMC, the biggest theater chain in the country.
When MoviePass—the subscription-based company that allows its customers to see a film a day—announced it was dropping its monthly fee to $10, the biggest theater chain in the country objected. On paper, it was hard to tell why AMC would do this: MoviePass reimburses cinemas for the full cost of each ticket purchased, theoretically driving more traffic to participating multiplexes without any financial loss. But last week, the downside of that arrangement became clearer, as MoviePass summarily blocked its users from buying tickets at 10 big AMC locations as a negotiating tactic, seeking a cut of ticket sales from the company in exchange for full cooperation.
