How Amazon Ruined Whole Foods (Or Maybe Not)

I was a happy Whole Foods shopper until recently. I know I usually paid a premium, but I found their fruit crisper than the produce I picked through at other supermarkets, and their fresh salmon worth the cost over frozen fillets I could buy elsewhere. Plus, I often felt like I could offset some of the expense by zeroing in on Whole Foods' reasonably priced 365 Everyday Value house brand.

But now that Amazon owns the grocery chain and is aiming many of its discounts and deals exclusively at Prime members, some of the are no longer available. You see, I was a Whole Foods shopper but not an Amazon Prime member, which puts me in the minority. Magid, a strategy and research company, estimated that 61% of Whole Foods customers were also Prime members a little over a year ago, before the acquisition. Today, that number hovers