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    What Is the Point of a Trump Rally in 2018?

    Beginning about three years ago, the president’s tour stops became the most riveting spectacle on earth, but the formula feels increasingly stale.
    by David A. Graham Jul 06, 2018 5 minutes
    Source: Carolyn Kaster / AP

    It’s hard to maintain any shtick for more than a couple years, especially when the shtick is as innovative as the Donald Trump political rally. It’s now been just longer than three years since the president descended the gold escalator at Trump Tower, inaugurating the form. What is the point of a Trump rally in 2018? Can it still work its magic?

    As the president’s appearance in Great Falls, Montana, Thursday evening demonstrates, it’s a mixed bag. The contours are all familiar—you know Trump will walk out to Lee Greenwood, and depart to “You Can’t Always Get What You Want.” In between there will be a mix of somewhat labored reading from a teleprompter and flights of improvised fancy. Boasts about crowd size and those left

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