<em>Uncle Drew</em>: A Solid Piece of Branded Content
Kyrie Irving stars as his beloved Pepsi commercial character in a competent NBA-themed comedy for the summer.
by David Sims
Jun 29, 2018
3 minutes
In decades past, when the NBA offseason arrived in June, it meant no more basketball for a while, a break from (in this reviewer’s humble opinion) the world’s greatest professional sport until the fall, when the new season tipped off again. But ours is an age of media saturation, of total brand dominance in every sphere, of 24/7 coverage. So NBA fans now get to exult in the draft, in the drama of offseason trades and free agency, and, starting, in the revival of the novelty basketball movie.
You’re reading a preview, subscribe to read more.
Start your free 30 days