The Guardian

Japan's demographic time bomb: can a calendar help Otari's single men find love?

Dropping birth rates and a dwindling population prompts group of rural men to put their faith in PR to revive their ailing towns, and love lives
Seigo Fujiwara, a Japan Post deliveryman, from the Otari village annual calendar. Photograph: Otari village office

Keito Kobayashi has swapped his usual work clothes for the uniform of his second job as a volunteer firefighter. He is, the caption in the calendar says, only doing what comes naturally – keeping his family and his village safe. Seigo Fujiwara’s picture shows him staring into the middle distance, his head swathed in a traditional tenugui. The 29-year-old surveyor is looking for a woman with a “beautiful smile” with whom he can travel the world.

They and 10 other men from Otari are the faces of ’s ticking . They hope their calendar poses will generate interest from potential love matches and help end

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