Beyond Budget
No frills is passe. Thanks to rising incomes, Indians are now opting for more feature rich, safer and powerful cars.
While unveiling the Tata Nano at the 2008 Auto Expo, Ratan Tata, the then chairman of the Tata Group, spoke about how the sight of a family of four on a scooter the father driving it with a young kid standing in the front, behind the handlebars and wife sitting behind him with another child on her lap had moved him so much, he wanted to give Indians a better option. A no frills budget car that would not pinch the pocket but provide the means to commute in a safer more efficient way.
In theory, Tata's logic cannot
