How This Company Went From $10,000 in the Bank to a Baby-Care Empire Sold in 30,000 Stores
Fridababy became a baby-care juggernaut by first importing products to the U.S. that new mothers didn't know they needed.
Chelsea Hirschhorn was in a bind. Her infant-products company, Fridababy, was profitable. But if it was going to grow, she needed more products. The problem was, she had no design experience, no R&D staff, no money and no time.
Like we said: a bind.
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She hadn’t started. In law school she did a stint with the New York Mets. Then she was a bankruptcy attorney during the recession. After that, she moved to south Florida and landed a gig with the Miami Marlins.
