NPR

What We Mean When We Talk About 'Suburban Women Voters'

"Suburban women" have been a political fixation for decades. "We're really talking about...relatively educated and affluent whites," said one Republican strategist.
Attendees cheer as election numbers are reported during an election night rally for Conor Lamb, Democratic candidate for the U.S. House of Representatives, not pictured, in Canonsburg, Pennsylvania, on March 13. Suburban voters were a big part of Lamb's campaign strategy.

Suburban women get a lot of attention from politicians these days.

"Suburban moms" were the driving force behind Democrat Jon Ossoff's (ultimately losing) campaign in Georgia's special congressional election last May.

In the December special Senate election in Alabama, both campaigns heavily courted suburban women in the closing days.

Just after that election, a Republican strategist concluded to The New York Times that the GOP has an "overwhelming challenge" with suburban women.

One organizer in the recent Pennsylvania special election said that suburban women pushed their husbands to vote for Democrat Conor Lamb.

For all the attention they get in politics, asking why suburban women voters matter has the ring of asking why water is wet; at this point, it's just an accepted, definitional Thing that suburban women voters are highly coveted.

But seriously:

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