Business Today

Peddling a New Business

Tech powered cycle sharing services could just be the eco friendly solution to India's congested, polluted towns.

Anveer Khan, who works at Cognizant Technology services in Bangalore, used to take an auto from his apartment in HSR Layout to reach the nearby bus stop. He would pay Rs 70 for the three km ride, which, aside from occasional spars with drivers, was always uneventful. But just two months ago, Khan bid adieu to this two year long routine and embarked on a new cycle of life, literally. The 25 year old now pedals his way to the bus stop, thanks to Pedl, a bike sharing service launched by car on hire company Zoomcar. Right in front of his apartment, Khan picks up a Pedl bicycle, unlocks it using the Pedl app on his smartphone and merrily rides away. Once at the bus stop, he locks the cycle and leaves it there for another traveller to use. Pedl deducts just Rs 1 from Khan's Paytm wallet for the service. "My daily travel has become much easier and cheaper now. I'm also getting my daily dose

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