The Mind Game Game Is Over
If your startup needs to trick people to succeed, your product probably isn’t good enough.
This past February, Dick Costolo did something smart: He shut down his startup, Chorus, even though, at less than a year old, it had real customers and money in the bank.
Costolo, the former CEO of Twitter, had hoped that Chorus would help motivate people to exercise by signing them up into teams of friends. The problem, he said, was that
