The Endless, Invisible Persuasion Tactics of the Internet
Even the cheesiest, most cloyingly overearnest romance movies lack the pathos of the pop-up notifications you get when you cancel an online subscription. “If you leave us now, you’ll take away the biggest part of us” is a message I’d expect to receive from a spouse upon being served divorce papers. It’s actually Spotify’s farewell message, spelled out by the song titles included in the playlist it shows after users cancel their subscription. The billion-dollar company isn’t ready to say goodbye.
“Where did we go wrong?” Hulu asks in the mandatory seven-step questionnaire that appears when you try to end your subscription. Earlier versions of its cancellation process embedded an , edited so that Lisa, the show’s youngest speaking character, says, “Please don’t do this … Are you really, really sure?” , any users who tried to deactivate Facebook were met with photos of
