Billionaire toy magnate insists his crowdfunding campaign to save Toys R Us is a not a stunt
LOS ANGELES ââ Pulled by four children, all chanting "Save Toys R Us," Isaac Larian sat inside a red-and-yellow plastic toy car Tuesday, holding two tots in his lap, as he maneuvered his way through the chain's store in the Woodland Hills neighborhood.
The 64-year-old toy magnate and his rambunctious entourage were followed along the worn linoleum floor by a cameraman who captured their every moment.
The object of all this fun and games? A video to promote Larian's "Save Toys R Us" GoFundMe campaign, a long-shot effort to keep open hundreds of the chain's stores.
"Toys R Us is like a sick patient on the ICU table, and if you don't operate fast, it's going to die," said
