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  • Los Angeles Times

    TV networks to cut back on commercials

    by Stephen Battaglio, Los Angeles Times Mar 28, 2018 4 minutes

    The emergence of Netflix and other streaming services that offer subscribers a commercial-free TV viewing experience means a generation could grow up without ever knowing the meaning of the phrase: "we'll be right back after a word from our sponsor."

    The broadcast and cable networks that took in $19.7 billion for advanced sales of commercial time last year don't want to see that happen. That's why Fox and NBC plan to reduce the amount of commercial time in their shows starting next fall. Both are looking to offer advertisers the chance to run commercials in shorter breaks during which they might reach a more attentive audience. Other media companies have begun similar initiatives to reduce the number of commercials on

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