They Say...
by Mark Rechtin
Sep 26, 2017
3 minutes
“To be successful, we have to get our game right from the outset—the substance of who we are.”
If there is any question regarding the direction of the embryonic Genesis luxury channel sprouting from Hyundai, Manfred Fitzgerald is the man to answer it. As head of the brand based in Seoul, South Korea, Fitzgerald brings a laser focus to product, marketing, and communications—pretty much anything having to do with launching a new name into
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